Your Audience Is Scattered. Here’s How to Bring Them Home (And Own Your Platform)

Tired of building your audience on platforms you don’t control? Learn how to move your people to a private Skool community and finally own your content, engagement, and income.

Your Audience Is Scattered. Here’s How to Bring Them Home (And Own Your Platform)
Do not index
Do not index
If your people live on borrowed platforms (FB, IG, YouTube), you’re at the mercy of feeds you don’t control. Skool gives you one clean home for community, courses, events, and payments—so you own the platform and the relationship. And now there’s a $9/month Hobby plan to get started fast. 👉 Start your Skool community today.

Why your audience feels scattered (and how it slows growth)

You post. They don’t see it.
You DM. It gets buried.
You host a live. The replay tanks.
What’s really happening:
  • Your followers are split across too many apps.
  • Feed reach is unstable, and you don’t control delivery.
  • Paying members bounce between tools (group here, course there, calendar nowhere).
That’s friction. Friction kills momentum. Momentum is your business.
Fix: Bring everyone home to a space built for you and your people.

What “owning your platform” actually looks like

Picture this:
  • One login for your members.
  • Community + courses + events in one clean UI.
  • Native payments with transparent fees.
  • You keep access to member emails and the relationship.
Skool now offers two creator plans: Hobby ($9/mo) and Pro ($99/mo)—both include core features, unlimited members, and unlimited courses. Start lean, upgrade when your math says so.

The Facebook Group problem (and why it’s not you)

Facebook Groups had a moment. Then the feed got noisy, notifications got random, and your best posts started missing your best people. Add zero built-in monetization and constant distractions and… yeah. Not great.
You don’t have an “engagement problem.” You have an environment problem.
Skool fixes the room you’re in.

How Skool brings it all under one roof

Community: Topic threads, search that actually finds stuff, and a clean, distraction-free feed.
Courses: Unlimited classrooms with progress tracking.
Events: Built-in calendar for live calls and launches.
Payments: Native checkout & subscriptions.
Growth loops: Points, levels, leaderboards—members keep coming back.
Pricing & fees (simple math):
  • Hobby ($9/mo): 1 admin, 10% + $0.30 per transaction.
  • Pro ($99/mo): unlimited admins, 2.9% + $0.30 on payments ≤ $900, and 3.9% + $0.30 on payments ≥ $901.
Pick cheaper to test, switch to lower fees when revenue grows.
Payouts land weekly in your local currency. Clean and predictable.

Hobby vs. Pro: which plan should you pick?

Use this as your quick filter:
You care most about…
Choose
Why
Lowest monthly cost to test an idea
Hobby ($9/mo)
Tiny fixed cost, all core features, 1 admin. Fees are higher per sale; fine at low volume.
Lower transaction fees as revenue grows
Pro ($99/mo)
Fees drop hard at scale; unlimited admins.
Solo creator, small paid group
Hobby
Fast start. Upgrade when fees bite.
Team, higher ticket, scaling paid programs
Pro
Fee savings compound as GMV rises.
Break-even tip: If monthly fee savings from Pro’s lower rates beat the extra $90, move up. That’s it.

The “rented land” risk (and why you can’t ignore it)

One policy change and your reach drops by half. One shadowban and your pipeline dries up. You built the audience—but the platform owns the switch.
Owning your space on Skool gives you a direct line to your people that you control. There’s a free trial to kick the tires, then month-to-month.

A simple 3-week migration plan (that won’t tank your engagement)

Week 1 — Seed the core
  • Invite your top 25 fans/clients.
  • Post a short welcome video + a “Start Here” guide.
  • Add one useful course or resource so there’s instant value.
  • Set your price (or start free) and publish your first event.
Week 2 — Create the pull
  • Run a 7-day challenge or weekly office hours.
  • Post daily prompts. Pin a “Wins” thread.
  • DM your FB/IG regulars with a tight CTA: “We moved the good stuff here.”
  • Offer a founding-member price for the first 50 seats.
Week 3 — Turn on the loudhailer
  • Add your Skool link to bios, video descriptions, and email footers.
  • Share screenshots of threads, wins, and event clips.
  • Announce the date the old group goes read-only.
  • Celebrate every member who joins (status is fuel).
👉 Ready to start? Open your Skool community.

Real take-home: pricing examples

Let’s say you charge $19/month.
  • Hobby plan: 10% + $0.30 → payout ≈ $16.80/member.
  • Pro plan (≤$900 payments): 2.9% + $0.30 → payout ≈ $18.14/member.
At 100 members, that’s about $1,680/mo (Hobby) vs $1,814/mo (Pro). Difference: $134/mo. Subtract the extra $90 for Pro and you’re still +$44/mo ahead on Pro at that level. Numbers talk.
Selling high-ticket? Pro’s rate shift on payments ≥ $901 matters even more.

How to choose your starting price (and change it later)

  • Start with a clean monthly price your audience doesn’t have to think about.
  • Add a founder tier for your first wave.
  • As value stacks, raise price. Existing members are grandfathered—they keep their old price. If someone needs the new price, they leave and rejoin. Simple.

Why Skool beats the “stack of tools” approach

Feature
Facebook Group
Slack/Discord
Course-only tools
Skool
Community + courses + events
⚠️ (plugins/bots)
Native payments & clear fees
⚠️
Gamified engagement (points/levels)
Clean, unified UX
⚠️
⚠️
Transparent plans ($9 / $99)
Fewer tools. Fewer failure points. More time to serve your people.

Who should jump on this now

  • Coaches tired of messy DM funnels
  • Course creators who want community wrapped around content
  • Masterminds and paid groups that run on calls and threads
  • Niche hobby leaders (fitness, music, coding, finance—pick your tribe)
  • Agencies turning clients into communities
You don’t need 1,000 members. You need 10 real ones who want to be there. The rest snowballs.
👉 Make your move: Create your Skool today.

FAQs

Is Skool really $9/month now?
Yes. The Hobby plan is $9/month and the Pro plan is $99/month. Both include core features, unlimited members, and unlimited courses.
What are the fees?
  • Hobby: 10% + $0.30 per transaction.
  • Pro: 2.9% + $0.30 on payments ≤ $900, 3.9% + $0.30 on payments ≥ $901.
How do payouts work?
Skool pays out weekly in your local currency via Stripe Express. The first payout can take a little longer for checks; after that, it’s weekly.
Can I change my community price later?
Yes. Set a new price and make it current. Existing members are grandfathered and keep their original price.
Do I keep my member emails?
Yes. You retain access to your members and the relationship (that’s the point of owning your platform).
Does Skool have an affiliate program?
Yes—share your link and earn commissions when someone starts a group from it.

The fastest way to online revenue. Backed by Alex Hormozi

Start your Skool

Start Now

Written by

Michael
Michael

Firefighter. Entrepreneur. Copywriter. Skool community owner. Longevity enthusiast.