Table of Contents
- Why “tool soup” quietly kills your membership margins
- The Skool-first membership stack (designer’s cut)
- Core (Day 1)
- Nice-to-haves (Month 2+)
- Pricing reality in 2025 (so you don’t guess)
- Hobby vs. Pro: when to upgrade (clean math)
- The 6-Figure Membership OS (the weekly rhythm)
- Weekly cadence
- Monthly cadence
- The Membership Stack—component by component
- 1) Promise (you can say in one breath)
- 2) Onboarding (the first 7 days)
- 3) Content (short, useful, scoped)
- 4) Community (threads that move people)
- 5) Events (one anchor, one bonus)
- 6) Payments & pricing (simple beats clever)
- 7) Growth loops (compounding without ads)
- The “Simple Stack” checklist (print this)
- Money math: revenue, fees, and plan break-even
- 30-day launch plan (ship the MVP, not the museum)
- Common traps (and how to dodge them)
- Why Skool as the hub (not “just another tool”)
- FAQs
- Sources

Why “tool soup” quietly kills your membership margins
The Skool-first membership stack (designer’s cut)
Core (Day 1)
- Skool Community & Classroom – Threads, courses, events, leaderboards in one place.
- Skool Payments – Native checkout + subscriptions; weekly payouts to your bank via Stripe Express.
- Email list (lightweight) – Any ESP just for announcements and retention (even basic works).
- Recording tool – Zoom/Meet/StreamYard for live calls; upload replays to Skool.
Nice-to-haves (Month 2+)
- Booking – If you offer 1:1s, use a simple scheduler.
- Automation – A few key webhooks or Zaps (welcome emails, churn surveys).
- Analytics – Track MRR, churn, activation (a simple sheet beats “no data”).
Pricing reality in 2025 (so you don’t guess)
- Hobby — $9/month: all core features, unlimited members/courses, 1 admin, 10% + $0.30 per transaction.
- Pro — $99/month: all core features, unlimited admins, 2.9% + $0.30 per transaction (with tiering on high-ticket).
- Payouts: weekly to your bank via Stripe Express (first payout takes longer for checks; then it’s weekly).
- Grandfathering: change your public price any time; existing members keep their original rate unless they leave and rejoin.
Hobby vs. Pro: when to upgrade (clean math)
- Hobby fee: 10% + $0.30 → take-home ≈ $16.80
- Pro fee: 2.9% + $0.30 → take-home ≈ $18.14
Rule of thumb: if your Pro fee savings ≥ $90/month, upgrade.
The 6-Figure Membership OS (the weekly rhythm)
Weekly cadence
- One live event (training/Q&A/office hours)
- One ritual thread (Wins Wednesday, Ship-It Saturday)
- One lesson drop (5–12 minutes; one idea, one action)
- Leaderboards shout-outs (status fuels return visits)
- DM 10 members (churn-catching by conversation)
Monthly cadence
- One challenge (7 or 14 days)
- One guest session (borrowed authority)
- Pricing check (is demand > supply? raise $5–$10 for new joins)
- Offer audit (is the promise still the promise?)
The Membership Stack—component by component
1) Promise (you can say in one breath)
“We help [WHO] get [RESULT] using [METHOD] in [TIMEFRAME].”
- “We help indie devs land their first 100 customers with no ads in 90 days.”
- “We help guitarists nail 5 staple solos using a 20-minute daily loop.”
2) Onboarding (the first 7 days)
- Start Here classroom → 3 lessons:
- How we win here (promise + norms)
- Your first hour (one setup task)
- Your first win (one micro-project with a checkmark)
- Pinned threads: Start Here, Wins, Office Hours signup
- Event: “Orientation Call”—run it live weekly for new cohorts
- Auto-welcome post: short video + “comment with your goal this month”
3) Content (short, useful, scoped)
- One Core Path (8–12 lessons, 5–12 minutes each)
- Two Side Quests (templates, checklists, swipe files)
- Replay Vault (trim the fluff, label by outcome)
4) Community (threads that move people)
- Wins (weekly) — dopamine hits + social proof
- Office Hours Questions (weekly) — collect topics before the call
- Teardowns (biweekly) — member submits asset, you review
- Accountability Pods (monthly) — opt-in cohorts, one rule: post progress
5) Events (one anchor, one bonus)
- Anchor call — same day/time every week (Q&A or hot seats)
- Bonus slot — guest or focused training 1–2×/month
- Publish events on Skool’s calendar; replay hits the classroom within 24 hours.
6) Payments & pricing (simple beats clever)
7) Growth loops (compounding without ads)
- Member → Win → Share
- Screenshot and celebrate wins in-community.
- Ask members to share clips (blur private details).
- New joins see proof. Proof sells.
- Event → Replay → Snippet
- Cut 30–60s clips.
- Post snippets wherever you are (YouTube/IG/LinkedIn).
- CTA = join the next call inside Skool.
- Challenge → Results → Case Study
- 7-day sprints (simple tasks).
- Publish 3 case studies after each sprint.
- Pin them in your classroom and sales page.
The “Simple Stack” checklist (print this)
Money math: revenue, fees, and plan break-even
Price | Hobby take-home | Pro take-home | Difference |
$9/mo | ~$7.80 | ~$8.40 | +$0.60 |
$19/mo | ~$16.80 | ~$18.14 | +$1.34 |
$49/mo | ~$43.80 | ~$47.28 | +$3.48 |
$99/mo | ~$88.20 | ~$95.83 | +$7.63 |
When to go Pro: Multiply the “Difference” by your member count. If it’s ≥ $90, Pro pays for itself and then some.
30-day launch plan (ship the MVP, not the museum)
- Write the promise, pick the name.
- Create Skool group (community + classroom + events + price).
- Record the 3-lesson Start Here and 3 Core Path lessons.
- Schedule your first 4 weekly calls.
- Invite 20–30 warm people.
- Post the welcome video and Wins thread.
- Run Orientation (record it).
- DM personally: “You’re in the first 50—keep this rate for life.”
- Share 3 wins.
- Open 7-day challenge (simple, one outcome).
- Post snippets to socials (clip from Orientation).
- Offer founding price ends at 50 members or Friday (whichever first).
- Ship 2 more Core Path lessons.
- Survey new members (one question: “What nearly stopped you joining?”).
- If you’re at 40–60% of goal and engagement is high, raise price $5–$10 for new members only.
- Announce next month’s guest.
Common traps (and how to dodge them)
- Overbuilding content. Members don’t want a library; they want a ladder.
- Five pricing tiers. Confusion kills conversion. One public price is plenty.
- Three different communities. Fragmentation kills engagement. Keep one home.
- Irregular events. If the time changes weekly, you just taught people not to show up.
- No scoreboard. If progress isn’t visible, it doesn’t exist. Use levels + leaderboards.
Why Skool as the hub (not “just another tool”)
- Unified UX → fewer clicks, more action.
- Game layer → built-in habit loop.
- Events + classroom → live and leverage in one place.
- Native payments → no duct tape, weekly payouts.
- Simple plans → start at $9, upgrade when your math says so.
FAQs
Sources
- Skool pricing page: Hobby $9/month, Pro $99/month; plan features and transaction fees; competitive fee comparison. Skool
- Skool Payments FAQ: fee examples, payout handling via Stripe Express. Skool Help Center
- Payout setup and timing (Stripe Express in Skool; first payout window; weekly cadence). Skool Help Center
- Changing subscription price / grandfathering behavior. Skool Help Center
- Educate article summarizing $9 Hobby vs $99 Pro (context and comparisons). Skool