Table of Contents
- Why this is your moment
- The strategy in one line
- Channel → Community funnel (simple and fast)
- 1) Craft one irresistible promise
- 2) Build a weekly cadence on your Channel
- 3) Make your Skool page do the selling
- 4) Give a 10-minute quick win on day one
- Broadcast scripts you can copy
- Offers that convert Channel followers
- Set up your Channel for conversion (checklist)
- Landing page blueprint (Skool group)
- Metrics that matter (keep it tight)
- A 7-day launch sprint (do this now)
- FAQs
- The bottom line
- Sources & references (for your records)
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WhatsApp Channels are exploding in adoption and features. That’s great for reach, but Channels are still broadcast-first. If you want recurring revenue and deeper engagement, use Channels to spark interest and move serious fans into a paid Skool community where lessons, events, and offers live in one place.
👉 Join Skool — the backstage where your best content and member perks live.
Why this is your moment
- Channels give you direct distribution without noisy feeds.
- Discovery inside the Updates tab is rising as Meta rolls out promoted channels, ads in Status, and channel subscriptions. (Translation: more eyeballs in the Updates tab.)
- Publishers and brands are piling in because it’s a low-friction way to keep fans close. Your job is to own the next step: make the jump from casual followers → paying members.
The strategy in one line
Broadcast on WhatsApp. Deliver outcomes on Skool.
Use your Channel for reach, news, and quick wins. Use Skool for structured transformation (community + Classroom + Calendar + billing).
👉 Ready to build the “after WhatsApp” home? Start your Skool community
Channel → Community funnel (simple and fast)
1) Craft one irresistible promise
“From X → Y in Z days.”
Examples:
- Launch your first digital product in 30 days
- Lose 3 kg in 4 weeks with real accountability
- Edit shorts 2× faster in 7 days (templates included)
2) Build a weekly cadence on your Channel
- Mon – Value: a 3–5 bullet tip or 30s voice note
- Wed – Proof: member win or mini case study
- Fri – Invite: “Members get the full system + call replay. Join Skool.”
Pin the week’s invite for 24 hours. Consistency beats hype.
3) Make your Skool page do the selling
- Outcome headline: “Go from X → Y in Z days.”
- Three bullets: Classroom, weekly live Q&A, templates/resources.
- Proof: 3–5 short member wins.
- Button: “Join Skool” (monthly + annual).
- FAQ: price, cancel-anytime, schedule, what happens day one.
4) Give a 10-minute quick win on day one
Inside Skool: a mini lesson + checklist that delivers a result today. Momentum = retention.
Broadcast scripts you can copy
Welcome post (pin this):
“Here’s how this Channel works: quick wins 2–3×/week. If you want the full system, replays, and live help, they’re inside my community. Join Skool.”
Value post (30s voice note):
“Today’s move: [tip]. It saves ~15 minutes each time. I put the step-by-step and a template in the community. Join Skool.”
Proof post:
“[Member name] went from A → B in 14 days. We’ll run the same challenge next week inside the community. Join Skool to get in.”
Drop post (Fridays):
“New lesson + replay just landed: [topic]. Members: check the Classroom. Not inside yet? Join Skool.”
Offers that convert Channel followers
Free: Channel tips/voice notes + weekly email
Core (Skool membership): community + Classroom + weekly call + templates (£9–£29/mo)
Premium: 4–6 week cohort with accountability and feedback
High-touch: limited 1:1 or VIP tier
Positioning line:
“Learn the steps here. Do the work with us in the community.”
👉 Put everything important in one place: Join Skool
Set up your Channel for conversion (checklist)
- Name: Outcome-first. e.g., “From Zero to Course in 30 Days”
- Bio: “Quick wins here. Full system + live help → Join Skool.”
- Artwork: Clean logo + outcome tagline
- Pinned: A short “how this works” post + your Join Skool line
- Tags: Add the 3–5 tags your audience searches for
- Cadence: 2–3 posts/week; keep them short and scannable
- Formats: mix of text, polls, and voice notes (great open rates)
Landing page blueprint (Skool group)
Above the fold
- Promise + button (Join Skool)
- Three bullets: Classroom, Community, Calendar
Middle
- Member wins (real screenshots/quotes)
- “Peek inside” (screenshots of modules + events)
- Week-one plan (what they’ll do in their first 7 days)
Bottom
- FAQ and a cancel-anytime note
Keep it simple. Clarity sells.
Metrics that matter (keep it tight)
- Channel → Click rate: taps on your “Join” posts
- Click → Join rate: joins ÷ clicks
- 7-day activation: watched 1 lesson + posted once + attended/watched 1 live
- 30-day retention and upgrade rate to cohorts/VIP
Iterate your promise, quick win, and cadence until these numbers climb.
A 7-day launch sprint (do this now)
Day 1 — Plant the flag
- Launch or refresh your Channel. Pin a welcome with “Join Skool” and this week’s theme.
Day 2 — Value #1
- Post a tip + image poll to segment interest. Add: “Full breakdown in the community.”
Day 3 — Skool setup
- Publish Start Here + a 10-minute win in the Classroom. Schedule a live Q&A.
Day 4 — Proof
- Share a member win. Invite to the upcoming live call.
Day 5 — Value #2 (voice note)
- 30s audio with a tactical step. Close with Join Skool.
Day 6 — Live
- Host your Q&A in Skool. Replays go to the Classroom.
Day 7 — Nudge
- “Next challenge starts Monday. Join today to get the plan.”
👉 Build the engine once. Run it weekly. Join Skool
FAQs
Q: Why move people off WhatsApp if Channels are growing?
A: Channels are great for reach. Paid results come from structure: a clear path, lessons, events, and billing in one place. That’s Skool.
Q: Can I charge for my WhatsApp Channel?
A: Channel subscriptions are being introduced by Meta. That’s useful for micro-offers, but you’ll still lack a Classroom, Calendar, and community thread structure. Use Channel subs only if they point to your Skool as the main home.
Q: What should I post in my Channel vs inside Skool?
A: Public tips, news, and invites in the Channel. Full systems, templates, replays, and feedback in Skool.
Q: How often should I post?
A: 2–3 times per week in the Channel; 1–2 meaningful drops per week in Skool (lesson + live/AMA).
Q: What price should I start with?
A: Common range £9–£29/month for Core. Add a modest annual discount. Layer a cohort once your base is steady.
Q: Do I need a separate chat app?
A: No. Skool covers community, courses, calendar, and payments. Keep ops light.
The bottom line
Channels are perfect for awareness. Revenue comes from ownership. Use WhatsApp to reach people where they already are—then move them into a Skool community that delivers outcomes they’ll pay for every month.
Give your best fans a real home.
Sources & references (for your records)
- INMA on WhatsApp Channels: opportunity and constraints for publishers; adoption patterns. inma.org
- WhatsApp official updates: new Channel features (photo polls, starring updates) and Updates tab context. WhatsApp.com
- Meta/WhatsApp on discovery + monetization: ads in Status, promoted channels, channel subscriptions in the Updates tab. Facebook
- Early scale signal: 500M monthly actives on Channels shortly after launch (Zuckerberg). Business Standard
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