Table of Contents
- Why pricing feels hard (and how to make it easy)
- Choose a model (then stick to it for 60 days)
- What to charge (practical ranges)
- Set your revenue target (and back into price)
- The “is my price fair?” test
- Add a premium tier (only when the market asks)
- Frame the offer so price feels like a bargain
- Tiny price lifts that add up
- Profit guardrails (directional, simple math)
- A pricing sprint (7 days)
- “Do this today” checklist (30 minutes)
- Mistakes to avoid
- FAQs
- The bottom line
- Other great tools to support your future
Do not index
Do not index
Pick one outcome, one price, and one path. Start simple (one tier), promise a clear result, and ship weekly value your members can feel. Add tiers or cohorts later. If you want a clean setup with community + lessons + events + payments in one place, build it on Skool.
👉 Join Skool — launch your paid community in minutes.
Why pricing feels hard (and how to make it easy)
Pricing isn’t about guessing a number. It’s about framing value and reducing friction. Your members don’t buy “access.” They buy an outcome with support and momentum.
Use this rule:
Outcome × Certainty × Speed = Price you can charge.
Increase any of the three (proof, structure, weekly touchpoints), and your price can rise.
Choose a model (then stick to it for 60 days)
Model | Best for | Pros | Watch-outs |
Single-tier membership | Launching, small audience | Simple; easy to sell; reduces choice friction | Outgrowing value? You’ll need a premium tier later |
Two-tier (Core + VIP) | Mixed audience (DIY + access-seekers) | Anchors price; VIP adds margin | Don’t gate the whole promise behind VIP |
Membership + Cohort | Result with a deadline | Recurring base + periodic cash injections | Cohorts need energy and dates |
One-time course + Community | People want a playbook fast | Upfront cash + ongoing community | Requires clear boundary between course vs membership |
Founders pricing | Early adopters | Momentum + social proof | Set an end date so it doesn’t linger forever |
Start with single-tier unless you’re already getting frequent “do you have a premium option?” DMs.
What to charge (practical ranges)
- £9–£19/mo — “starter” communities with weekly check-ins and a light library
- £19–£39/mo — outcome-led communities with templates, replays, and a weekly live
- £39–£99/mo — specialised results, deep feedback, or a strong brand
Add a small annual discount (e.g., 10–15%) to boost cash flow and commitment.
👉 Keep billing simple and value obvious. Join Skool
Set your revenue target (and back into price)
Step 1 — Pick a goal.
Example: £3,000/month.
Step 2 — Choose a starting price.
Say £19/mo.
Step 3 — Do the quick math.
Members needed ≈ £3,000 ÷ £19 ≈ 158.
Want fewer members? Raise the price or add a VIP or cohort. Want faster traction? Keep the price lower, prove outcomes, then lift later.
The “is my price fair?” test
Answer these out loud:
- Outcome clarity: Could a stranger repeat the result in one line?
- Speed to first win: Can a new member get a visible win in 10 minutes on day one?
- Proof: Do you have 3–5 short wins you can show?
- Cadence: Is there a weekly live or check-in on the calendar?
If you have yes on all four, you can charge more than you think.
Add a premium tier (only when the market asks)
Core stays focused on the shared promise. VIP adds access or acceleration:
- Private hot seats (limited slots)
- Office hours with guaranteed questions answered
- Done-with-you reviews or audits
- Priority feedback within 48 hours
Price VIP at 2–4× your Core tier. Cap seats to keep quality high.
Frame the offer so price feels like a bargain
- Outcome headline: “Go from X → Y in Z days.”
- What you get: Community, Classroom (lessons + replays), Calendar (weekly live), templates/checklists.
- Proof: 3–5 member wins (one line each).
- Risk reversal: cancel anytime; keep your notes/progress.
👉 Make the value obvious in 10 seconds. Join Skool
Tiny price lifts that add up
- Use clean numbers: 9, 19, 29, 49… (easy to say on video)
- Add annual at launch (not later)
- Introduce Founders pricing for the first 50–100 members (e.g., £15 instead of £19), then move to standard
- Keep one main CTA and one page; no checkout maze
Profit guardrails (directional, simple math)
To keep margins sane:
- Target 70–85% take-home after platform and payment fees (your exact numbers will vary)
- Weekly live ≤ 60 minutes; record it and file to Classroom → scales your time
- Templates over time-consuming 1:1 (unless tiered VIP)
Run mini audits monthly: members, churn, revenue per member, time spent.
A pricing sprint (7 days)
Day 1: Write your outcome headline and set a starter price (e.g., £19).
Day 2: Tighten your Skool page (headline, bullets, proof, FAQ).
Day 3: Ship a 10-minute quick win lesson to the Classroom.
Day 4: Schedule your weekly live for the next 4 weeks.
Day 5: Launch with Founders pricing for the first 50–100 members.
Day 6: Collect 3 wins. Post them (with permission).
Day 7: Move to standard pricing and add a VIP waitlist if requested.
“Do this today” checklist (30 minutes)
- Pick one price.
- Add Join Skool CTA to your bio, pinned posts, and YouTube descriptions.
- Create a Start Here post with 3 steps.
- Put your next live on the Calendar.
- Share one member win in public and invite others to get the same result.
Mistakes to avoid
- Two prices at launch. Start with one.
- Vague promises. “Community and resources” won’t sell. Outcomes do.
- No quick win. Day one matters for retention.
- Hidden calendar. People pay for live access. Show it.
- Inconsistent CTA. Use the same Join Skool link and anchor everywhere.
FAQs
Q: Should I start low to remove risk?
A: Start fair, not “cheap.” Use Founders pricing with a clear end point. Raise when you’ve banked proof.
Q: Monthly or annual?
A: Offer both. Keep monthly as default. Add a modest annual discount (10–15%) for cash flow and commitment.
Q: When do I add a VIP tier?
A: When people ask for more access or faster results. Keep Core valuable; VIP is acceleration, not the core promise.
Q: Can I sell a one-time course and still run membership?
A: Yes. Use the course for the playbook and the membership for support, replays, and accountability.
Q: How do I raise prices without backlash?
A: Announce a date. Grandfather current members. Add an extra benefit at the new price.
Q: What if people say it’s expensive?
A: Show outcomes, not features. The right buyers want results and support—not just files.
The bottom line
Price follows outcome, certainty, and speed. Promise one result, deliver quick wins, show up weekly, and keep everything in one hub your members love. That’s how you charge with confidence—and keep members for months.
Ready to launch (or level up) your pricing?
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