Skool Subscription Tiers: Freemium Pricing, Perks, and Launch Plan

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Skool is rolling out Subscription Tiers so you can run a clean freemium model inside one community—think Free → Core → Pro/VIP with features unlocked at each level. That means easier onboarding, higher conversions, and bigger LTV without duct-taping tools. It’s in progress now, and this guide shows you how to plan your tiers, price them, structure perks, and launch fast.

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What are Skool Subscription Tiers?

Plain English: You’ll be able to offer multiple membership levels inside a single Skool community. For example:

Free – open community, basic access

Core (paid) – courses, replays, templates

Pro/VIP (paid+) – small-group coaching, private chat, hot seats

Why care? More people try your world at low friction, then step up for more value. Less “choose a new platform,” more “click upgrade.”

Why tiers matter for growth (and your sanity)

Lower barrier → higher conversion. A free tier removes the “I’m not ready” excuse.

Upgrade ladder increases LTV. People buy value in steps. Give them steps.

One home, many offers. No more migrating members between tools.

Simpler ops. One community, rules by tier, perks by tier, done.

👉 Building with simplicity in mind? Start on Skool

The best tier structures (copy, tweak, ship)

1) The “Freemium to Flagship” Ladder

Free: Community access, weekly open call (listen-only), announcements

Core $29–$49/mo: Full replay library, primary course, templates

Pro $99–$149/mo: Weekly coaching call, private chat, implementation sprints

VIP $499–$1,500: Small-group hot seats, audits, priority support

Why it works: Everyone starts free. The serious ones climb.

2) The “Course + Community” Stack

Course-Only $199–$499 (one-time): Asynchronous learning, worksheets

Course + Community $39–$79/mo: Replays, Q&A, peer feedback

Course + Community + Coaching $149–$299/mo: Live coaching, office hours

Why it works: One-time purchase unlocks learning. Subscription locks in momentum.

3) The “Creator Club” for Launches

Free: Launch waitlist, teaser sessions, challenges

Launch Pass $99–$199 (one-time): 30–60 day cohort, live workshops, recordings

Ongoing Club $49–$99/mo: Monthly workshops, new templates, member showcases

Why it works: Event-based urgency → recurring value.

How to price Skool tiers (without guesswork)

Start with value, not vibes. Price ladders should reflect outcomes and access:

Free: discovery, community, light value

Core: content library + tangible assets (templates, SOPs)

Pro: time with you (calls, reviews) + transformation speed

VIP: scarce attention (audits, DM access, done-with-you)

Anchor → Contrast → Justify

Anchor with the VIP value (“Private audits are $1,500/mo”).

Show contrast with Pro (“Group coaching gets you 80% of VIP results”).

Justify Core (“Proven templates and replays cover 90% of needs”).

Make Free the no-brainer on-ramp.

Simple math check:

If Core converts 3% at $49/mo on 2,000 free members → $2,940 MRR.

If Pro converts 1% at $149/mo → $2,980 MRR.

Together: ~$5.9k MRR from your free tier’s gravity.

What to include at each tier (so upgrades feel natural)

Tier	Access	Live	Assets	Support	Status
Free	Community feed, select threads	Monthly AMA (listen)	1–2 templates	Community-only	Public badge
Core	Full replay library, base course	Weekly Q&A	Template pack + checklists	Priority replies (48h)	Member badge
Pro	All courses, sprints	Weekly coaching + hot seats	Advanced templates, scripts	24–48h support + reviews	Pro badge
VIP	Everything	Private/Small-group calls	Custom assets, audits	1:1 async + fast-lane	VIP badge

Key: Each level adds one big dimension: deeper content, more live access, more personal support, or exclusivity.

Feature synergy: why tiers work even better with Skool’s updates

Webinars (in progress): Run big broadcast events for your free tier; promote upgrades live.

Transcripts (coming): Turn replays into searchable content and upgrade CTAs in minutes.

One-click recording posts (coming): Faster replay delivery → higher perceived value at paid tiers.

Advanced analytics (in progress): See which channels bring paying members, not just signups.

Launch plan: your 7-day “Tier Rollout” sprint

Day 1: Design

Pick 3 tiers (Free / Core / Pro).

Write 3 bullets per tier.

Set intro pricing for 30 days.

Day 2: Content gates

Map what’s Free vs Core vs Pro.

Tag your replays and courses to match tiers.

Day 3: Offer pages

Short copy. Big bullets. Clear comparison table.

One upgrade button per tier view.

Day 4: Seeding

Invite your warm audience to Free.

Pin a “Start Here” post: how to get value fast + benefits of Core/Pro.

Day 5: Event

Host a free webinar for the whole community.

Teach one high-value framework. Soft pitch Core.

Day 6: Proof

Share 3 “member wins” from your material.

Post a Pro-only clip to preview the next level.

Day 7: Push

48-hour founding rate for Core/Pro.

Bonus: first 25 Pro members get a private hot seat.

👉 Want the cleanest place to run this play? Launch on Skool

Offer page copy (steal this)

Headline: Learn together. Grow faster. Pick your level.

Sub: Start free. Upgrade when you’re ready.

Free — Get moving

Community access, monthly AMA, starter templates.

Core — Build momentum

Full replay library, flagship course, weekly Q&A, templates.

Pro — Get results faster

Coaching calls, hot seats, advanced assets, private chat.

Button: Join Free → Upgrade inside anytime.

Upgrade path emails (short, sharp, shippable)

Email 1: “Your plan for the next 30 days”

Show the path: 4 lessons + 1 Q&A + 1 template. Invite to Core for replays.

Email 2: “Live mini-workshop tomorrow”

Deliver a specific win. After the call, mention Core for the full system.

Email 3: “From good to great (Pro seats open)”

Explain hot seats, feedback loops, and the ROI of being seen.

Email 4: “Founding rate ends tonight”

One reminder. One link. No pressure. Clear close.

Pricing examples by niche (pick one and go)

Fitness: Free group + $39 Core (program + replays) + $149 Pro (coaching)

Music: Free group + $29 Core (vault + tabs) + $99 Pro (live critique)

Design: Free + $49 Core (library + briefs) + $199 Pro (portfolio reviews)

Language: Free + $29 Core (lessons + drills) + $99 Pro (live practice)

Agency/Consulting: Free + $79 Core (SOPs + templates) + $299 Pro (deal reviews)

Avoid the 5 most common tier mistakes

Too many tiers. Three is plenty. Four only if your VIP is truly different.

Fuzzy benefits. Each level must add a clear outcome.

No upgrade moments. Put upgrade CTAs at high-value touchpoints (after wins).

“Everything everywhere.” Gate your best assets. Free should feel great—not complete.

Set-and-forget pricing. Revisit quarterly. Use founding rates and annual options.

How to measure success (when analytics land)

Track these first:

Free → Paid conversion (last 30 days)

MRR trend (is it up and to the right?)

Churn (Core vs Pro)

Top sources (YouTube, IG, affiliates, Skool network)

What to do with it:

Push content to the channels that send buyers, not just clicks.

Fix churn with better onboarding and early quick wins.

If Pro churn < Core churn, promote upgrades earlier.

Q&A

Is Skool launching pricing tiers?

Yes. Subscription Tiers are in progress. You’ll run free and paid levels inside one community with perks unlocked by tier.

What’s the best Skool tier setup?

Start with Free / Core / Pro. Free for discovery, Core for the library and weekly Q&A, Pro for coaching and hot seats.

How should I price Skool tiers?

Price by access and outcomes. Common ladders: $0 / $29–$49 / $99–$149 monthly, with optional VIP at a premium.

Do I need extra tools for freemium?

No. Tiers live inside Skool. Pair them with Skool webinars, replays, and transcripts for a smooth content engine.

Will analytics show which channel brings paying members?

That’s the goal. Advanced analytics are in progress to show MRR, churn, conversions, and member sources.

Final word

You don’t need a maze of tools. You need a clean offer ladder people can step up. Skool’s Subscription Tiers give you that ladder in one place. Plan your three levels, set your perks, run a free event, and let members upgrade when the value clicks.

👉 Ready to build your freemium engine? Start your Skool

New Skool Subscription Tiers: The Freemium Engine Every Creator Wanted.