How to Set Your Skool Community Keywords

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Skool is rolling out a new keyword feature that lets group owners define up to 11 search terms for their community — and it's going to change how people find you on the platform.

If you're starting a Skool community or already running one, this is one of those small settings that will have an outsized impact. The communities that get their keywords right early are going to have a meaningful head start when the updated Discovery search goes live.

This guide covers exactly how to think about your keywords, how to choose the right ones, and why this feature matters far more than it might initially seem. And if you haven't started your community yet — now is a great time to get set up on Skool before these changes roll out.

What Are Skool Community Keywords?

As part of Skool's major Discovery update launching in April 2026, group owners will be able to add up to 11 keywords that describe their community. Skool then uses those keywords to match your group with relevant search queries on the Discovery page.

Think of it as basic SEO — but for the Skool internal search engine rather than Google.

Right now, when someone searches for "Facebook ads" or "mindfulness" or "guitar lessons" on Skool Discovery, the results aren't particularly accurate. The platform doesn't have a great way to understand what each community is actually about. Keywords fix that by letting you tell Skool directly: "This is what we teach, this is who we serve, these are the terms our members would use."

The keywords feature is launching alongside a significantly improved search algorithm, so the timing matters. Getting your keywords in early means you're set up from day one of the improved search.

Why Keywords Are More Useful Than They Seem

At first glance, keywords sound like a simple admin task — fill in some tags and move on. But Skool's founders made an interesting point about this feature: it changes how you think about your community.

When you have to sit down and define the 11 most relevant terms for your group, you're forced to think like your ideal member. What would they type into a search bar when they're looking for what you offer? What problems are they trying to solve? What language do they use?

That exercise is genuinely valuable regardless of the keyword feature itself. The communities that perform best on Skool are the ones with crystal-clear positioning. Keywords push you in that direction.

There's also a downstream effect: once you know your keywords, you should be weaving them naturally into your about page and community description. If someone searches "landscape photography" and lands on your community, your about page needs to speak directly to that person. The keywords and the positioning work together.

How to Choose Your 11 Skool Keywords

You have 11 slots. Here's how to use them well.

Start With What Your Ideal Member Would Search

Don't think about how you'd describe your community — think about how a complete stranger with the problem you solve would describe their situation.

Ask yourself:

What is my member trying to achieve or learn?

What problem are they frustrated by?

What are the specific tools, platforms, or techniques related to my niche?

What are the broader topic areas my community falls under?

A community about email marketing might generate a list like: email marketing, newsletters, list building, open rates, copywriting, ConvertKit, Klaviyo, email sequences, email automations, subscriber growth, direct response.

Mix Broad and Specific Terms

Broad terms like "fitness" or "investing" will be highly competitive. Specific terms like "kettlebell training" or "dividend investing" will attract fewer searches but far more targeted ones. The right mix depends on your community.

If you're building something niche, lean into the specific terms. A smaller audience searching for exactly what you offer is more valuable than a huge audience with vague intent.

Cover the Main Angles of Your Topic

Think in clusters:

The outcome: what does your member achieve? (e.g., "weight loss," "build muscle")

The method: how do they get there? (e.g., "intermittent fasting," "strength training")

The tool or platform: what do they use? (e.g., "MyFitnessPal," "barbell training")

The identity: how do they see themselves? (e.g., "beginner runner," "home gym")

Covering multiple angles makes it more likely your community surfaces for a wide range of relevant searches.

Don't Over-Stuff with Synonyms

You have 11 slots, not 50. Don't waste five of them on slight variations of the same term. "Social media marketing," "social media," "social media strategy," and "social media growth" are all similar — pick the one or two that best capture the intent and use the other slots for genuinely different angles.

Keyword Ideas by Community Type

Here are example keyword sets for common Skool community types:

Business and Marketing Community

Facebook ads, paid traffic, lead generation, sales funnels, copywriting, conversion rate optimisation, digital marketing, email marketing, online business, ad creatives, ROI

Fitness and Health Community

weight loss, strength training, nutrition, macros, home workout, fat loss, muscle building, personal training, healthy habits, fitness accountability, body transformation

Creative Skills Community (e.g., Photography)

portrait photography, landscape photography, Lightroom, photo editing, camera settings, composition, street photography, wedding photography, Adobe Photoshop, photography for beginners, visual storytelling

Finance and Investing Community

dividend investing, stock market, passive income, financial independence, FIRE, personal finance, index funds, retirement planning, investing for beginners, portfolio management, wealth building

Online Course / Coaching Community

online course creation, coaching business, course launch, Kajabi, knowledge business, monetise your expertise, digital products, membership site, community building, online coaching, course marketing

The Relationship Between Keywords and Your About Page

Once you've defined your keywords, the next step is making sure your about page actually converts the people who find you through search.

Here's how to think about it:

If someone types "guitar lessons for beginners" and finds your community, your about page should speak directly to that beginner guitarist. It should:

Confirm within the first few seconds that this is the right place for them

Articulate a specific outcome ("go from knowing three chords to playing full songs")

Describe what's inside (lessons, resources, a community of other learners)

Make joining feel like an easy, obvious next step

Keywords get people to your door. Your about page convinces them to walk in. Both need to be sharp.

When Is This Feature Launching?

Skool's keywords feature is expected to launch in April 2026, alongside the updated search algorithm. Both are described as "in progress" by Skool's founders and should ship together.

The best move is to have your keyword list ready before the feature goes live. Think through your 11 terms now — even jot them in a note — so you can enter them the moment the field appears in your settings.

If you haven't started your Skool community yet, you can get set up here and be ready to take advantage of these changes from day one.

Common Keyword Mistakes to Avoid

Using only generic terms. "Business" and "health" are so broad they're nearly useless. You'll be competing with thousands of communities. Layer in specific terms that reflect your unique angle.

Ignoring the language your audience actually uses. Your audience might not say "lead generation" — they might say "getting more clients." Use their language, not yours.

Treating it as a one-and-done task. Once the keywords feature is live, pay attention to whether your community is showing up in relevant searches. As Skool's search improves and you learn more about your members, you'll likely want to refine your terms.

Repeating yourself. Eleven slots go fast. Don't fill four of them with tiny variations on your most important term. Spread across the topic space.

Ignoring intent. Some keywords signal someone who's researching; others signal someone who's ready to commit. A mix of both is healthy.

Conclusion

Skool's new keywords feature isn't just a settings checkbox — it's a positioning exercise that will directly affect how many members find your community through Discovery. With around 1 million daily visitors to Skool Discovery and 70% of that traffic driven by search, getting your keywords right has real consequences.

Take the time to think through your 11 terms, align them with your about page, and be ready to add them the moment the feature launches this April. Communities that are intentional about this early will have a meaningful advantage as Skool's improved search starts surfacing better results.

Start or optimise your Skool community now before the Discovery changes fully roll out.

Frequently Asked Questions

How many keywords can I set for my Skool community?

Up to 11. Use all of them — each keyword is an additional chance to be matched with a relevant search on Skool Discovery.

When will the Skool keywords feature be available?

It's expected in April 2026, alongside Skool's improved search algorithm. Both are confirmed as in-progress by Skool's founders.

Can I change my keywords after setting them?

Yes, almost certainly. Like most community settings on Skool, this will be editable. You'll want to revisit your keywords as you learn more about what your members search for.

Do keywords affect my Skool rank?

Keywords primarily affect search matching — whether your community shows up for specific queries. Your rank in Discovery is determined by a separate algorithm that's also being updated, focusing on community quality rather than just engagement.

Should my keywords match my about page content?

Yes — alignment between your keywords and your about page makes for a better member experience and likely improves how well Skool understands your community. If someone searches "beginner guitar" and lands on your page, your about copy should immediately confirm they're in the right place.

What's the difference between Skool keywords and Skool categories?

Categories are broad topic groupings (like Business, Health, or Education) — you're assigned to one. Keywords are specific terms that help people find you within search, giving you much finer control over who discovers your community.

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How to Set Your Skool Community Keywords (And How You’ll Get Members)