Skool Analytics: Track MRR, Churn, Conversions, and Sources

Do not index

Skool is building Advanced Analytics so you can track MRR, churn, conversion rate, and where your members come from (YouTube, IG, affiliates, Google, Skool network, ads, direct). That means you’ll know which channels bring buyers, not just clicks—so you can scale what works and stop wasting time. It’s in progress now; this guide shows you what to track, how to read it, and the playbooks to grow faster with less guesswork.

👉 Ready to run your community where data and growth live in one place? Start your Skool trial: Build on Skool →

What is Skool Analytics?

A simple, clear dashboard that shows:

MRR over time (up and to the right is the goal)

Churn (keep it low)

Conversion rate (free → paid, visitor → member)

Acquisition sources (Affiliates, Instagram, YouTube, Google, Facebook ads, Direct, the Skool network, etc.)

Why it matters: You stop guessing. You see the truth. And you act on it the same day.

What problems does Skool Analytics solve?

Vanity vs value: Social views feel good. Revenue sources feel better.

Channel whiplash: You won’t split energy across five platforms if one drives paying members.

Offer confusion: If churn spikes in a tier, the offer (or onboarding) needs a fix—not another reel.

Attribution blind spots: The Skool network can bring free members. Now you’ll see it.

👉 Keep your stack lean, your signal strong: Start on Skool

Key metrics (and how to use each one)

1) Monthly Recurring Revenue (MRR)

What it tells you: Size and pace of your subscription business.

What to do:

Trend up? Double down on the channels shown in Sources.

Flat? Add a tier or a promo (annual plans, founder rate).

Down? Check churn and win-back flows first.

2) Churn Rate

What it tells you: How many paid members leave per month.

Fixes that work:

Onboarding: a “Week 1 wins” checklist + a quick-start lesson.

Habit hooks: weekly Q&A, sprints, or challenges.

Value moments: ship a new template/lesson every week.

3) Conversion Rate

What it tells you: Are free members stepping up? Are visitors joining?

Boosters:

Add “Start Here” with a clear path to a win.

Pin a case study and a tier comparison.

Run a free webinar and pitch the next level.

4) Sources (the power feature)

What it tells you: Who sends buyers—Affiliates, YouTube, Instagram, Google, Skool network, ads, direct.

Moves:

Winners get more time and more budget.

Losers get cut or reframed (new angles, better lead-in).

If affiliates crush it, create a sprint, better assets, bigger prize.

How to read the dashboard (fast)

MRR chart: Is it rising? If yes, why (which sources)? If no, fix churn or boost conversion.

Churn chart: If churn > 6–8% monthly, run an onboarding patch this week.

Conversion: If free → paid is under 2–3%, add a founder’s rate or improve tier clarity.

Sources table: Sort by Paid Members and MRR. Keep only top 2–3 channels for 30 days.

Five decisions Skool Analytics helps you make

“YouTube brings buyers; Twitter brings browsers.”

Shift your post cadence to YouTube. Clip lives. Link the free tier.

“Affiliates drive 55% of paid signups.”

Run a 30-day affiliate sprint. Provide swipe copy, UTM links, and a bonus for top partners.

“Skool network sends steady free members.”

Keep public posts sharp: free lessons, wins, and a clear “Join Free” CTA.

“Churn is higher in Core than Pro.”

Core needs early wins. Add a Quick Start and weekly tasks. Promote Pro earlier.

“Google search converts best.”

Ship SEO posts and FAQ pages tied to your offer. Keep replays public with teaser clips.

Playbooks (copy, tweak, ship)

A) The 30-Day MRR Push

Week 1: Add annual plan with 2 months free

Week 2: Founding rate on Pro (48 hours)

Week 3: Free webinar → pitch Core/Pro

Week 4: Upgrade day—DM wins + private hot seats for new Pro members

Goal: Shorten the path from free to paid with time-bound offers.

B) The Churn Patch

Day 1: Add a Start Here with 3 quick wins

Day 2: Pin a weekly plan template

Day 3: Create a Pro-only call with hot seats

Day 4: DM at-risk members (no login 7 days)

Day 5: Post a new mini asset (template/checklist)

Day 6–7: Collect 3 wins; post them

Goal: Make it easy to get value fast, then show them what they’ll miss if they leave.

C) The Source Sprint

Pick one winner channel (from Sources)

Post daily for 14 days with one clear CTA

Go live twice and push replays in the feed

After 2 weeks, compare Paid Members and MRR vs baseline

Goal: Prove the compounding effect of focus.

Tiers + Webinars + Analytics = a growth loop

Webinars fill the Free tier at scale.

Transcripts + 1-click replays turn events into evergreen content.

Tiers convert fans into Core and Pro.

Analytics shows where the buyers came from—so you aim the next webinar at the right channel.

👉 Want this flywheel inside one platform? Build on Skool

Sample KPI sheet (what “good” can look like)

KPI	Starter Target	Stretch Target	Fix if…
MRR growth (mo/mo)	5–10%	12–20%	<3% for 2 months
Free → Paid conversion	2–3%	4–6%	<1.5%
Monthly churn	4–8%	2–4%	>8%
Top source share of paid	40–60%	60–75%	No single source >30%

Note: You’ll tune targets by niche and price, but these ranges keep the compass set.

What to post when you see each signal

MRR up, churn stable: Post customer wins and how-to clips. Ride the wave.

MRR flat, conversion low: Run a free workshop; add a limited bonus for upgrades.

Churn spike: DM exit reasons; add a Quick Start and Pro-only call.

Source shift: If YouTube pops, move your best teaching live there weekly.

Common mistakes to avoid

Tracking everything, fixing nothing. Pick one KPI per week.

No upgrade path. Analytics can’t save an offer with no next step. Build tiers.

Random acts of content. Use Sources to pick the channel, then stick to it for 30 days.

Silent wins. Share member results. Proof drives conversion and retention.

Q&A

Is Skool adding analytics?

Yes. Advanced analytics are in progress to show MRR, churn, conversion rate, and member sources (affiliates, social, search, Skool network, ads, direct).

What will I be able to track?

Your revenue trends and which channels bring paying members, not just signups.

How do I use analytics to grow?

Focus on your top source, run a live event for it, publish replays with transcripts, and point upgrades to Core or Pro.

Can I see the impact of affiliates?

That’s the idea. You’ll see how many members come from affiliates and how they convert.

What do I fix if churn is high?

Onboarding, weekly habits, and a steady stream of new assets. Add hot seats for Pro.

Final word

When you can see where growth comes from, you can repeat it. Skool Analytics gives you that clarity—so you spend time where it pays and build a community that compounds.

👉 Make data your edge. Start your Skool

New Skool Analytics: MRR, Churn, Conversions, and Source Tracking